Walmart’s first US Black Friday event runs November 12–15, 2026, starting online at 12:01am Eastern Time on November 12 and in stores at 6am local time. Paid Walmart+ members get the first 24 hours on selected online hot Deal drops. Any remaining stock from those drops opens to all customers at 12:01am ET on November 13, according to Walmart’s official announcement.
The company published the timetable on October 26 from Bentonville, Arkansas. With the first event opening the next day, November 11 is the point to decide between online shopping and a local store visit. Walmart’s announcement schedules three events through December 2, with some high-demand online items reserved for members during an initial window.
Three events, with different opening dates
The first event runs November 12–15, the main Black Friday event November 23–29, and Cyber Monday November 30–December 2. Each online launch is scheduled for 12:01am ET on its opening date. These are Walmart U.S. event dates; they do not establish a separate UK retail or delivery offer.
The 24-hour restriction applies to selected online-only hot Deal drops during the early and main Black Friday events. The general early event itself starts November 12; the next-day opening concerns whatever remains of those selected items. The same pattern applies on November 23, when the main event begins online, with remaining member-reserved drop items opening to everyone at 12:01am ET on November 24. Walmart’s help page describes early access as a paid-member benefit.
What the member window changes
Store shoppers follow a different timetable during the main event. Online sales start November 23, but the official in-store Black Friday start is November 27 at 6am local time. In the first event, by contrast, the November 12 store start is on the same calendar date as the online opening. A store visit planned from the online date alone could therefore be four days early for the main event.
Cyber Monday is scheduled online from November 30 through December 2, starting at 12:01am ET. The announcement explicitly describes member-reserved first-day drops for the two Black Friday events; it does not give the same 24-hour reservation for Cyber Monday. Treat each event’s stated conditions as its own offer rather than carrying a benefit forward without confirmation.
Plan the online or store visit around the right clock
For the first sale, shoppers can open the official Walmart Deals link from the early-access help page and check whether their account has paid Walmart+ status before choosing a member drop. Nonmembers can shop the general event from its opening and return at the specified next-day time for remaining hot-drop items. Product availability still depends on stock: the live deals page required a human-verification challenge during this check, so no individual listing, price or remaining quantity is verified here.
The practical difference is a head start on selected inventory, not a guaranteed discount or guaranteed product. A shopper pursuing one of those drops needs the correct membership and opening time; a shopper planning a store visit needs the event’s local store date. Reading the general launch, member window and store opening separately gives a usable plan for Walmart’s three US events without promising that a particular item will remain available.
Original sources checked on November 11, 2026. Announcement and effective dates, eligibility and unverified details are distinguished.
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